La Fourche (ex-Aurore Market)
Year
2019-2021
Industry
Organic & sustainable e-commerce
Back in 2019–2020, Aurore Market (now La Fourche) was a young startup on a mission: making organic, sustainable groceries affordable for everyone. The brand was still finding its voice and that's where I came in.
Working alongside the marketing lead, I helped define the brand's tone of voice from its early days — and took its social presence from the ground up.
MY ROLE
Shaping a young brand's voice and growing it on social
Co-created the brand's tone of voice and editorial identity
Editorial strategy
Influencer strategy & brand giveaways with suppliers
Video creation (Stories, Reels)
Content writing and community management
Selected work
Key figures
+1487
replies to (panicked) DMs on Instagram during the Covid crisis
+16k
followers on Instagram in 5 months (100% organic content & influence, no paid ads)
+21
giveaways organized
+80%
reach on Instagram
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