Altaroc
Altaroc is on a mission to democratize private equity a traditionally elite, complex and abstract asset class by making it accessible and understandable to private investors. Their challenge: turning something intricate (long horizons, complex mechanics, no daily pricing) into something clear, trustworthy and desirable. Clint has partnered with Altaroc for over 4 years, building the brand and communication around their evolving product.
I turn dense, technical product updates into communication assets that investors actually understand, and want to engage with. Working closely with the product and design teams, I create the assets that bring each milestone to life, coordinate the project case study, and build yearly communication plans with the client.
Turning a complex financial product into clear, engaging communication
Wrote the copy and shaped the communication assets with the design team
Worked closely with the product and design teams to translate complex updates into clear content
Coordinated the project case study from start to finish
Built yearly communication plans with the client to present product evolutions (a 4+ year partnership)
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A glimpse of the work on Behance here.
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